Wow! TODAY (9th September) toymaker Hasbro will be launching a world-encompassing live version of Monopoly using Google Maps as its game board!
Monopoly City Streets has dubbed this little gem as the “world of property empire building on an unimaginable scale”.
Using the Google Maps API as the game board, players begin with a massive $3 million Monopoly dollars to “buy” actual streets and build up their property portfolio anywhere in the world. Each street comes on a first come first serve basis and players earn rent each day based on the property they own, and chance cards offer the ability to make bonus buildings like parks, schools, and there are even wind farms and hazards to mix things up a bit!
A Hasbro spokeswoman has mentioned the game will be free to play as a viral campaign to coincide with the latest release of the physical board game, Monopoly City. She added that in most cases, if players can find the street on Google Maps, they’ll be able to purchase it.
Monopoly City Streets was developed by the Hasbro’s UK agency, Tribal DDB, with a little bit of help from Google. The game will be available in English, Spanish, German, French, and Dutch.
Find out more on the Monopoly City Streets site.
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September 9th, 2009 at 2:40 am
The Monopoly game represents everything that is bad about rich corporations and our money focused society. It was a matter of time before it reached the internet.
September 9th, 2009 at 2:55 am
I think it’s a superb little idea! People battling it out on everyone’s favourite board game! I don’t think Monopoly are likely to make much money out of this either if it’s a ‘free to play’ exercise.
September 10th, 2009 at 1:55 am
Because of the popularity of the site, it crashed on launched!!
Official statement from the Monopoly City Streets blog…
“We had planned for a lot of traffic on launch day and had been load testing the game – in fact, we’ve been testing and optimizing for a whole month. However, between the enthusiasm of Monopoly fans around the world, everyone who was excited to try out the new experience and non-stop mentions of the game on Twitter, blogs and everywhere else, our servers were overwhelmed. Based on the stats we have, we show a daily rate of about 1.7 million unique visitors, but the figure is likely far higher.”
I’m still trying in the hope that I can buy my street at least, then charge my other half rent. haha.
September 14th, 2009 at 8:08 am
Just bought my street! Seems to be working ok now. But the big cities have already been bought up!
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