Positive hardcore punks Set Your Goals recently used Twitter to generate a marketing frenzy for the new album which is due out on 21st July 2009.
They asked all their twitter followers to retweet the following message:

RT @therealsyg Check out our new song on Myspace! http://www.myspace.com/setyourgoals – New record in stores July 21st! – please RT!

In return, as a sneak peak, they would unlock one of the new tracks off the new album “This will be the death of us”. A simple but effective viral technique, which I think more bands will make the most of in time…

Go visit the Set Your Goals myspace and listen to their new tracks or even sign up to their street team if that’s your thing…