A Day To Remember have a new video out for their latest single “All I want” (off their new album “What separates me from you”.) And they have definately tried a different approach and angle. They have cameo-spots from 20 different bands from the punk/hardcore genre.

The thing is I’ve liked ADTR for a few years, and I finally saw them just last year at the Reading Festival, and thought they were pretty awesome. I even think having up to 20 guest vocalists from other bands on your video is an interesting marketing idea, as it reaffirms the band’s connections with other bands of the same genre. I mean that was the way I got into bands when I was growing up, by reading the ‘thank you’s in the back of the album sleeve and seeing which bands were associated to who. But it’s BECAUSE of the genre why this music video fails to hit the spot.

The video had the potential to be awesome. It could have captured the sort of community spirit and DIY togetherness that you might find in a dirty overspilled secret basement gig. They could have got everyone together IN ONE ROOM, screaming down the mic, jumping on each other and getting involved, now THAT would have been an epic video. But instead the execution is poor and seems contrived, making it a bit desperate to me and has put me off ADTR a little. It’s the equivalent of video name dropping. Even Andrew WK couldn’t save it.

In fact I may as well list all the bands that feature here so you don’t have to watch the video.

The Acacia Strain
Andrew WK
As I Lay Dying
August Burns Red
Architects
Bring Me The Horizon
Comeback Kid
Crime In Stereo
The Devil Wears Prada
Tom Denney (A Day To Remember’s ex guitarist)
Millencolin
Maylene & The Sons of Disaster
MxPx
Parkway Drive
Pete Wentz
Pierce the Veil
The Red Chord
Set Your Goals
Seventh Star
Silverstein
Trivium
This Is Hell
Veara
Your Demise

But I have to give the video some credit as there are some awesome bands on there and the song is good! So here’s the video anyway. Have a watch and make up your own mind.

Tweet This Post 

Check out these eyepopping tees over at Pyknic, bright colours and cracking designs all endorsed by your favourite bands such as New Found Glory and A day to remember. They’re also and setting up home on the 2009 US Warped Tour in July! What’s even more rad is that if you order online, your merch will arrive in this awesome custom packaging!

Go visit the pyknic site – there’s tons of wears to choose from!

Tweet This Post