Now this is a nice brand. Two hard working guys putting their elbow grease into an art project they love. The outcome is an explosion of multicultural graphic beauty. We got a few words from the Eduardo and Roji themselves to tell us more…

Tell us all about GUCHA GUCHA…

GUCHAGUCHA.COM was started by our interest of merging all we love and catch our attention, taking the diversity and cultural richness we can find in all social and artistic expressions from around the world.
Using mainly t-shirts, a universal and everyday object, as a medium of expression.
Our company’s purpose is to create special products, limited edition but accessible to everyone.

Why the name Gucha Gucha?

GUCHAGUCHA is a Japanese word that refers to a confusion state and disorder. Chaotic and incoherent mix. It also means full of thoughts.

Background

GUCHAGUCHA.COM is a project created by two visual artists based in Madrid: Eduardo Bertone (Argentina) and Michiyo a.k.a ROJI (Japan). GUCHAGUCHA is interested in the cultural fusion, mixture of styles and artistic expressions to show you something different and personal.

More about the artists

Eduardo Bertone: multidisciplinary artist born in Rosario, Argentina (1977), although he has been living in Madrid since 2000, working as an illustrator, art director and designer for big international projects. It has also shown his work in exhibitions, books and magazines worldwide. www.bertoneeduardo.com

ROJI: after graduating in fine arts in Kyoto, Japan, she moved to Madrid in 2002 where she specializes his career at the Fine Arts University UCM. She made several solo and group exhibitions of art prints and paintings, she is lately focused on graphic design and illustration.

For more info and to stock up your wardrobe visit the Gucha Gucha Website

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