
It seems, wherever you go these days, if you pop into a cool designer shop, you’ll see the fabulous Momiji Dolls. They’re absolutely everywhere. In just about every major city in the world, sitting happily ready to be bought and given a new home. They come in so many different sizes, colours, it’s impossible not to have a favourite. We wanted to find out more about how it all started, so we asked Momiji co-founder and mother Claire Rowlands. Here’s what she had to say…
How was the momiji brand born?
The Momiji story began back in 2005 when we created our first collection of 12 message dolls; these days it’s difficult to remember life before Momiji, it has become our world!
We have a little office in Henley in Arden in Warwickshire and from here we work with great designers from all over the world to produce our collections.
Our inspiration comes from lots of different places; in the beginning we were heavily influenced by our trips to Tokyo and Seoul. These days we have developed much more of a global aesthetic.
The brand has evolved now, so as well as dolls we also have a range of wonderful stuff for the home, personal accessories and stationery too.
What’s been the best moment in momiji history?
That’s a tricky one. I always love the moment when we get a doll back from the sculptors and you see a new character in 3D for the first time.
This year we where very honoured when Gwen Stefani invited us over to LA to be part of a party she hosted to raise funds for families and children affected by the Tsunami in Japan. A Momiji painting and customisation workshop formed part of the event so it was really special for us.
I think the most emotional moment for me was when we ran a textile competition and asked people to make a fabric version of a Momiji doll. It seemed like such a big challenge and for weeks I felt sick with worry that nobody would enter! Then the entries started to arrive and each day the postman would arrive with armfuls of packages from around the world. Each one contained a handmade doll, everyone had put so much love and energy into them. I was completely overwhelmed to see how much people have embraced the brand. That was a top moment for me.

How many momiji dolls have ever been made to date?
We’re at almost 160 designs now and there are plenty more great releases arriving in the new year. We have an archive of all the designs we’ve done on our website, you can see them all here
What is the newest momiji arrival?
We recently launched a special limited edition trio in association with Sanrio to celebrate their 50th anniversary. We only made 500 pieces worldwide so they’re pretty rare.

What have you got in the pipeline for the future?
So much stuff from dolls to accessories and cool stuff for your home. Our new dolls are top secret right now but if you follow us on facebook and twitter you’ll be the first to know!
You’ll find us on Facebook as ‘Momiji HQ’ and you can follow our tweets on @MomijiHQ.
Competition
If you would like to win an incredible £75 to spend on Momiji Dolls and everything else Momiji, all you have to do is leave is a comment below stating:
Who you would like to send a momiji doll to and why?
Tip: That person, could be your closest friend or family member or someone famous who you think is a legend! Have fun, be creative!
Entries close Monday 12th Dec 11.59pm (GMT) and we will pick one winner at random, so there is enough time to spend your hard earned £75 on christmas presents if you so wish!
Good luck!
Extra Extra – more stuff to win!
Don’t forget to checkout the Facebook Momiji Page and enter another Momiji competition to win a Kindle + 6 Momiji Dolls!





















