Don’t those images look gorgeous? I love the simplicity of the colors and it pays tribute to the original whilst propelling it right into 21st century. But before you see these images come to life and watch the video, read about the amazing viral scavenger hunt campaign that went along with it.

Earlier this week many offices of popular film review sites across the internet received a interesting package from Disney’s PR. The package contained a USB stick with an animated .gif and some code and two shiny ‘Flynn’s Arcade’ coins. Upon deciphering the code, people found out the next step was to visit www.flynnlives.com – a site dedicated to Kevin Flynn – who was played by Jeff Bridges in the original TRON film. Other internet boffins had notice www.homeoftron.com was live too – which was the tagline on the back of one of the coins mentioned earlier. The guys at Slashfilm.com documented their TRON viral package.

Some other TRON-ites realised the countdown clock on one of the sites counted down to Thursday 9.30:pm and upon further investigation they found a San Diego address on the site’s privacy policy. It became clear to folk that this led them up to the hotly anticipated San Diego Comic Convention.

Thursday came, and thousands of people gathered at the address in San Diego where they were given special instruction to look for TRON posters dotted around the city. They were given mysterious maps and ultra cool blacklights to decipher messages. After numerous false starts and mis-mapping, eventually this led people to a large nondescript store front. It was neon lit with the word’s ‘”FLYNN’S”. A massive queue entailed, but inside was a retro festive array of arcade machines, concept drawings and the unveiling of a full size beautifully lit light cycle.

Goodies such as posters and tees were brandished, and it’s fair to say Disney were quite happy to spend a ton of money to hype this film way before it’s release, so this is set to be BIG!  But what an amazing way to promote a cult film, engaging original fans / geeks, modern media and inspiring a new generation all at the same time.

You can read the whole account of the TRON scavenger hunt viral on Slashfilm.com

THIS video however is EVEN MORE truly mind-blowing!

Watch and download the trailer for TRON LEGACY!

Tweet This Post